从香奈儿到小米饥饿营销能走多远？

2013-11-21 09:25

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标签：饥饿营销小米

“如果你没有在Waiting List (等候名单)上排过队，就不能算是一个合格的奢侈品粉丝。”这是奢侈品行业的一句经典名言，原因很简单，处于“饥饿”状态的货品，能最大程度上激发出顾客的购物欲望。因此越来越多企业玩起了饥饿营销，如苹果、小米、乐视、微软、360wifi，比比皆是，但产品是否真有如此畅销呢？来看下生活中存在哪些“饥饿”产品吧。

从香奈儿到小米饥饿营销能走多远？

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