Novarra helps operator combat bad economic

Dec.3 2008

Tech.163.com

By Snake Chen

Despite globe economic downturn,the internet mobility company Novarra believe that with its services operators can combat the challenging business environment.

Novarra has itsself showed on this year's GSMA Macau congress as a exhibitor.

Scott Cotter,senior director for marketing of Novarra,says to tech.163.com in an email interview that if consumers postpone new phone purchases,as many industry experts forecast,it becomes more important for operators to offer services on existing deployed handsets,and Novarra's technology will be the one.

Scott uses the Vodafone case to explain,Novarra enables new mobile web services to the entire customer base with no new phones, firmware upgrades or software downloads.The service helps Vodafone to easily offer new sources of revenue, instantaneously, the every subscriber.

Novarra aslo sees asia region to be a key growth driver for the company and the industry.Scott says Novarra is always watching developments in key markets like Japan and South Korea that are proven innovators, leading other markets with new technologies.

In 2008 Novarra have expanded from USA to Thailand, adding staff and presence in Hong Kong and India to support customers including Hutchison’s Three and Tata Indicom.

Scott believes that when 3G be deployed in asia countries like china,there will be a push to offer new exciting data services to showcase and utilize the 3G networks.But he also mentions that because Novarra's technology is network agnostic so if 3G is not deployed as people predicting,the company can still earn a lot.

The Novarra Vision platform for mobile internet and multimedia enables operators and major content providers to deliver a full, rich experience to any mobile handset through automatic content transformation of HTML, Flash, streaming media, complex JavaScript and AJAX.Vision platform automatically adapts the content from any web page to be accessible on any phone – from mass market feature phones to high end smartphones. The user experience is fast due to the fact that Vision reduces over the air data transfer by as much as 90% while still delivering PC-like functionality of the web page.The solution also includes mobile usability features like PC View with Magnifier, dynamic history and bookmarks, personal password manager, and SmartNav for one click access to login, search and main content.